London-based · Web applications for UK businesses

Web Application Development Company in London

We’re a London web application development company. We design and build the browser-based software businesses run on: customer portals, SaaS products, booking systems and dashboards, delivered as custom web application development services for firms across the UK.

Do you need a website or a web application?

It’s the first question worth settling, because it changes the budget, the timeline and the team you need. Here’s the simple test.

A website

Tells people about you.

  • Mostly the same for every visitor
  • Success means enquiries and calls
  • Content changes now and then
  • Examples: a company site, a portfolio, a brochure

A web application

Lets people get something done.

  • Different for every user, with logins and their own data
  • Success means tasks completed: booked, paid, learned, approved
  • Data changes every minute
  • Examples: a client portal, a booking system, a SaaS product

Most of our projects are both: a public website at the front and a web application behind it, sharing one design and one login. If you only need the website, our web design service is the better fit.

How we build web applications

Proven, widely used technology, so your web application is fast today and easy for any good developer to work on tomorrow, including someone who isn’t us.

  • Front end

    React and Next.js, rendered on the server so screens load quickly, even on older phones and laptops.

  • Back end

    Node.js, Python or Go, chosen to suit the job rather than habit.

  • Database

    PostgreSQL, with a data model designed before the first screen is built.

  • Integrations

    Payments, CRMs, accounting and email tools connected through documented APIs.

  • Security

    Role-based access, encrypted data and secure sign-in, built in from the first release.

  • Ownership

    Source code, database and documentation handed over, with no lock-in to us.

What a web application costs, and why

Web application development companies that quote before understanding your users are guessing. Four things drive the price more than anything else.

How we price

After a discovery call, you get a fixed proposal for the first release: the scope, the timeline and the cost, in writing, before development starts.

Get a proposal
  1. 01

    User types

    Every extra role, such as customer, staff, manager or partner, adds screens and permissions to design and test.

  2. 02

    First-release features

    The biggest lever on cost. A focused first release costs less and reaches your users sooner.

  3. 03

    Integrations

    Each connection to payments, a CRM or an older system adds build and testing time.

  4. 04

    Data migration

    Moving years of records from spreadsheets or an old system needs mapping, cleaning and checking.

  5. Our advice: start with a first release

    Build the smallest version that does the most important job well, put it in front of real users, then add features based on how they actually use it. It costs less up front and avoids building things nobody needs.

What you get from our web application development team

01

One team from interface to database

The same people design the screens, write the code and deploy it, so nothing gets lost in a hand-off between a design agency and a development shop.

02

An admin dashboard as standard

Every web application we build comes with a secure admin area, so your team can run it day to day without a developer.

03

Quick on every device

Lean front ends and server rendering keep your app responsive on phones and older laptops, not just on ours.

04

A fixed proposal up front

You get the scope and cost of the first release in writing before development starts.

05

Yours to keep

Source code, database and documentation are handed over, so you can change supplier whenever you like.

Web applications we develop

Browser-based software for your customers, your members and your own team.

How we develop a web application

Web application development in London or anywhere in the UK follows the same path with us: a first release in front of real users early, then improvements based on how people actually use it.

Start Your Project
  1. Step 1

    Discovery

    We agree who the users are, what each of them needs to do and what success looks like for the first release.

  2. Step 2

    Clickable prototype

    Screens for the key journeys that you can click through and test before any code is written.

  3. Step 3

    Build the first release

    We develop in short cycles with regular demos, so you see working software throughout, not just at the end.

  4. Step 4

    Test and launch

    We test on real devices and browsers, move your existing data across and launch.

  5. Step 5

    Improve

    After launch we review feedback with you and plan the next set of features in order of value.

Everything around the application

A web application rarely lives on its own. We can build the parts around it too.

What our clients say

I needed a professional website and some marketing help, and they delivered on both. Very satisfied with the result.
Professional ServiceGoogle review
Developed a beautiful website for my restaurant with an easy-to-use online booking system. Incredible work!
E-Commerce ExpertGoogle review
Their marketing strategies and website creation brought in so many new clients. Truly elevated our brand.
Business GrowthGoogle review

Frequently asked questions

Something else on your mind? Email info@exibify.com and we'll get back to you.

01

What is a web application?

Software that runs in a web browser instead of being installed. People log in, enter information and get things done, such as booking, buying, learning or managing work. Unlike a website, it changes depending on who is using it.

02

How much does web application development cost in the UK?

It depends on the number of user types, the features in the first release and the integrations it needs. After a discovery call we send a fixed proposal for that first release, so you know the cost before development starts.

03

How long does it take to build a web application?

It depends on the scope. Starting with a focused first release gets a working app to your users sooner. We set out the timeline in the proposal and show you working software throughout the build.

04

Should we build a web app or a mobile app first?

For most businesses, a web app first. It works on any device with a browser, needs no app store approval and is quicker to change. If you need a native app later, it can share the same accounts and data, as ParkingSpinner’s site and app do.

05

What should we look for in a web application development firm?

Live web apps you can click through, not just websites. A clear proposal for the first release. An admin dashboard your team will understand. And full ownership of the code at the end. Ask any firm to show you all four.

06

Are you a web application development company for the whole UK, or just London?

The whole UK. Our team is in London, and we work with businesses across the country, as well as clients in the US, mostly through video calls and shared previews.

07

Can you take over or rebuild an existing web application?

Often, yes. We start with a technical review of the code, hosting and data, then recommend whether to improve what you have or rebuild it in stages without interrupting your users.

08

Who owns the web application when it’s finished?

You do. At handover you receive the source code, database and documentation, and we can set up hosting and third-party accounts in your organisation’s name.

Let's work together!

Tell us what your web application needs to do and who will use it. We’ll reply within one business day with next steps.

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the Exibify team
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