Case Study · Professional Services
A niche executive search website for Human Edge Capital
Human Edge Capital Ltd, or HECL, is an executive search firm focused on the U.S. freight and logistics industry. Exibify designed and built a website that speaks directly to hiring leaders in that sector.
The Project
About Human Edge Capital Ltd
HECL places freight sales executives, cradle-to-grave producers, book of business operators and brokerage builders for logistics companies. Its coverage includes air freight and aviation, ocean and maritime, and warehousing and distribution. The firm says it is active across twelve U.S. markets and works to a simple process of identifying, vetting and placing candidates, followed by structured support. The firm lists a London address on its website and a US telephone number, and describes its placements as targeted, proven and nationwide.
- Client
- Human Edge Capital Ltd
- Industry
- Freight executive search
- Location
- United States
- Services
- Web Design
- Web Development
- Website
- humanedgecapital-ltd.com
The Brief
What the website needed to do
Specialist recruiters win business by sounding like they know the industry. The website had to define the problem clients face, namely costly mis-hires and slow fills, and then show a focused answer. It also needed an area for employers to explore the talent offer, plus insights and openings sections to keep the site useful beyond a first visit. The same site had to give job seekers and hiring managers separate paths, hence the openings and exchange sections.
Our Approach
How we designed and built it
- 01
The homepage begins with the cost of critical vacancies, a message aimed at a decision-maker who is already feeling it. Four problems, from high cost of a miss hire to limited agency accountability, are stated frankly before the firm's solution appears. The pairing of problem statements and placement cards mirrors how a hiring leader weighs cost against cure.
- 02
The four placement categories each get a numbered card with a short descriptor, such as client focused or scalable leadership, and a link to read more. Sector coverage follows, with imagery of ports, aircraft and cargo to ground the service in the real logistics world. Industry vocabulary, such as producers, book of business and brokerage, is used deliberately to show familiarity with the sector.
- 03
A three-step process of identify, vet and place keeps the method memorable. Enter The Exchange is the primary call to action in the navigation and through the page, drawing employers toward the firm's talent offering, with insights and openings pages close behind. Navigation stays short, with contact reachable from the header and a footer that links legal pages and social profiles.
What We Built
Inside the Human Edge Capital Ltd website
The features that do the work, all live on humanedgecapital-ltd.com today.
See it live- 01
The Exchange entry point
A prominent button directs employers toward the firm's executive talent area.
- 02
Four placement categories
Freight sales, cradle-to-grave, book of business and brokerage builder roles.
- 03
Sector coverage
Air freight, ocean and maritime, and warehousing and distribution explained.
- 04
Identify, vet, place process
A three-stage summary of how searches are run.
- 05
Insights and openings
Separate sections for articles and current mandates.
Let's work together!
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