Case Study · Travel & Hospitality
A dark, editorial website for SuperSailYachts charters
SuperSailYachts is a Birmingham-based charter and brokerage business that offers crewed superyachts, catamarans and yacht sales. Exibify designed and built a site that feels like a magazine for the sea while keeping enquiry one click away.
The Project
About SuperSailYachts
The company covers luxury yacht charter, yacht sales and acquisitions, yacht management and bespoke itineraries. Its navigation spans destinations, shipyards and a set of sailing specials: long-term charters, transatlantic crossings, all-inclusive and overnight rentals, birthday charters, catamarans, weddings and honeymoons. It states that it accepts cryptocurrency and operates segregated client accounts, and it publishes a journal for owners and clients.
- Client
- SuperSailYachts
- Industry
- Luxury yacht charter and brokerage
- Location
- Birmingham, UK
- Services
- Web Design
- Web Development
- Website
- supersailyachts.com
The Brief
What the website needed to do
Charter clients are high-value, discerning and usually browsing on a phone before they speak to anyone. The site needed to feel exclusive without hiding practical information such as payment terms, cancellation policy and provisioning allowances. It also had to organise a wide product range, from a week on a catamaran to a sale or acquisition, so that each visitor finds the right door quickly.
Our Approach
How we designed and built it
- 01
We chose a dark default theme with generous imagery and restrained type, and added a light mode switch so visitors can read comfortably in any setting. The hero opens with a search for location, yacht type and guest count, because most visitors arrive with a rough idea of where and with whom.
- 02
Below it, the homepage flows from the featured fleet to global destinations, sample itineraries, a short case for booking with the company, the journal and an FAQ. A dropdown groups the many charter specials so the main menu stays calm, and Enquire buttons repeat through the page and lead to the contact route.
- 03
The pages rely on large photography, so the type is kept refined so the pictures carry the mood. A scrolling ticker of service names adds movement without distracting from the search.
What We Built
Inside the SuperSailYachts website
The features that do the work, all live on supersailyachts.com today.
See it live- 01
Charter search bar
The hero lets visitors choose a location, yacht type and number of guests before searching the collection.
- 02
Sailing specials menu
A dropdown groups long-term, transatlantic, all-inclusive, overnight, birthday, catamaran, wedding and honeymoon charters.
- 03
Sample itineraries
A curated section introduces cruising grounds from the Mediterranean to the Caribbean to help visitors imagine a trip.
- 04
Light and dark mode
A visible switch in the header changes the colour theme to suit the viewer.
- 05
Journal and FAQ
News and market articles sit alongside questions on payment terms, cancellations and onboard services.
More Work
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