Case Study · Travel & Hospitality
A website with heat for Ashville Hot Chicken
Ashville Hot Chicken serves Nashville hot chicken with British street food attitude in Jumeirah Lake Towers, Dubai. Exibify designed and built a menu-led website that turns appetite into WhatsApp orders.
The Project
About Ashville Hot Chicken
Ashville Hot Chicken is a fried chicken kitchen on the podium level of Damac Lake View in JLT. The menu mixes Nashville tenders and burgers with a Teesside parmo, spicebags, a Manchester spicy dip burger, smashed beef burgers and doner kebab. Every chicken dish can be ordered at one of several heat levels, up to a top setting named Shut the cluck up. It opens daily from noon to midnight and delivers free across JLT.
- Client
- Ashville Hot Chicken
- Industry
- Nashville hot chicken restaurant
- Location
- Jumeirah Lake Towers, Dubai, UAE
- Services
- Web Design
- Web Development
- Website
- ashvillehotchickendxb.com
The Brief
What the website needed to do
The customer is hungry, on a phone, and probably deciding between two or three takeaways. The site needed to make the menu easy to scan, show prices in dirhams, explain the heat scale and let people build an order in seconds. It also had to carry the brand's cheeky voice and make the address, hours and delivery area easy to find. Speed matters most, so every extra click between the menu and the kitchen had to be removed.
Our Approach
How we designed and built it
- 01
We built the homepage around a bold headline and a moving ticker of brand lines, then dropped straight into the food. A heat-o-meter explains the four levels with icons, which doubles as a playful brand moment and a practical guide for first-time customers. Bold type, bright colours and short jokey copy match the way the food is talked about.
- 02
A Try These First list shows numbered dishes with a description, price and heat tag, each with a button to add it to the order. A category strip below lists burgers, tenders, parmo, spicebags, munchboxes, kebabs, drinks and desserts, with a link to the full menu. Prices and heat tags sit on the same line, so choosing takes seconds.
- 03
Ordering stays simple. Customers collect dishes in a basket and send the whole order to the kitchen in one WhatsApp message, or call directly. Find Us and About pages cover the location, opening hours and story. The basket keeps its state while the customer browses, so nothing is lost on the way to WhatsApp.
What We Built
Inside the Ashville Hot Chicken website
The features that do the work, all live on ashvillehotchickendxb.com today.
See it live- 01
Heat-o-meter
Four heat levels from no heat to Shut the cluck up are explained with icons so customers can choose confidently.
- 02
Dish cards with prices
Featured dishes carry a description, a price in AED and a heat tag with an add button.
- 03
WhatsApp order basket
Customers build an order on the site and send it to the kitchen as a single WhatsApp message.
- 04
Full categorised menu
Burgers, tenders, parmo, spicebags, kebabs, drinks and desserts each have their own section.
- 05
Find Us page
The Podium Level address, opening hours and a directions link help local customers reach the shop.
Let's work together!
Like what we built for Ashville Hot Chicken? Tell us about your project and we'll show you how we'd approach it.
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