Case Study · Professional Services

A friendlier website for fighting parking tickets

ParkingSpinner helps UK motorists understand parking rules and decide what to do about a ticket. Exibify designed and built the website that carries its guides, call booking and account sign-in.

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The Project

About ParkingSpinner

ParkingSpinner is a UK parking help service aimed at ordinary drivers who receive a penalty notice and are unsure where they stand. It publishes guides to signs, restrictions and the difference between council tickets and private charges, and it points people towards appeal routes. It also runs a free daily prize game and a companion app called Win Win ParkingHelpers. The site is clear that it is not a law firm and does not promise appeal outcomes.

Client: ParkingSpinner
Industry: Parking ticket help service
Location: London, UK
Services: Web Design
Web Development
Online Booking
Website: parkingspinner.co.uk

The Brief

What the website needed to do

The business covers a lot of ground: prevention tips, rule explainers, appeal help, a game, paid passes and an app. The website had to make that range feel simple to a stressed driver holding a penalty notice. It needed a calm tone, honest wording about what the service can and cannot do, a way to book a call, and one account that works across the site and the app.

Our Approach

How we designed and built it

01
We organised the site around the question a driver is actually asking. The main navigation separates Parking Rules, Appeal a Ticket, the Live Gameshow, How It Works and Help, so someone with a notice can go straight to the appeal material while a curious visitor can browse the guides. Headings stay short and every button says what happens next.
02
The homepage opens with a short promise and a choice of next steps: download the app, message on WhatsApp or sign in. Below it, five service blocks are numbered and written in plain English, moving from prevention through understanding rules to appeals, with a link into the relevant guide on each.
03
Pricing is shown openly as a free account, a one pound day pass and a 4.99 appeal pack, next to a call booking option. Legal notes and disclaimers sit within easy reach, which keeps the tone straightforward and supports trust with a nervous audience. Each section ends with a clear next step, whether that is a guide, the app or a call.

What We Built

Inside the ParkingSpinner website

The features that do the work, all live on parkingspinner.co.uk today.

See it live

01
Call booking flow
Visitors can book a free 20 minute call and pick a slot shown in their own timezone.
02
Plain-English rule guides
A Parking Rules section explains signs, restrictions and the gap between council tickets and private charges.
03
Appeal a Ticket section
Dedicated pages cover appeal routes, evidence and deadlines, with an appeal template offered to users.
04
One login, site and app
A single account covers the website and the Win Win ParkingHelpers app, with a QR code for downloads.
05
WhatsApp support
A WhatsApp chat widget and message link give drivers a quick way to ask a question.