Website Costs · 9 min read
Anywhere from £300 to £50,000. Here’s what decides where yours lands, what you’ll pay after launch, and how to get a quote you can actually compare.
By the Exibify team · Published
Ask five agencies how much a website costs and you’ll get five different answers. That isn’t because someone is guessing. It’s because “a website” can mean a single page with your phone number, or a full online shop with trade accounts and stock management. So how much is a website, really? It depends on what yours needs to do.
This guide gives you our guide prices, explains exactly what moves the price using sites we’ve built, and shows you what to ask for so every quote you get covers the same thing. If you already know roughly what you need, our small business web design packages show what each level includes.
The short answer
A website costs from £300 to £50,000, depending on the features.
£300 gets you a simple WordPress website with online booking. From there, the price rises with what you add: more pages, animation, payments, a custom React or Next.js build, an online shop or customer accounts. A full custom platform sits at the top of the range.
The figures below are guides. Every website we build is priced on its own needs, so your quote is customised to you after a short call.
| Type of website | What you get | Guide price |
|---|---|---|
| WordPress website | A simple business site with online booking, on WordPress. More pages and features move it up the range. | £300 to £3,000 |
| Custom React website | A custom-designed site built in React, with booking, payments and more room for unique features. | £2,500 to £10,000 |
| Next.js website | A fast, search-ready Next.js build for larger sites, with full branding, SEO foundations and marketing set-up. | £6,000 to £20,000 |
| Online shop | Product catalogue, basket, checkout, delivery options and stock management. | £3,000 to £25,000 |
| Custom platform | Customer accounts, dashboards and integrations with your other systems. | £15,000 to £50,000 |
These are guide prices, not a price list. We confirm your price in writing before any work starts. When comparing quotes from different agencies, check whether each one includes VAT.
Start from the build type above, then add the features you need. These are the additions that move a website up the range most often.
| Feature | Typically adds | What it covers |
|---|---|---|
| Extra pages | £50 to £150 per page | Design, build and testing for each page. |
| Custom animation and motion | £300 to £2,500 | From subtle scroll effects to fully animated sections. |
| Online payments | £150 to £600 | Taking deposits or full payments online. |
| Copywriting | £50 to £150 per page | If we write the content instead of you. |
| SEO set-up | £200 to £1,500 | Page structure, metadata, local pages and Search Console. |
| Integrations | £500 to £5,000 | Connecting a CRM, accounting software or booking engine. |
| Customer accounts | £1,500 to £8,000 | Logins, members’ areas and saved details. |
| Online shop | £1,500 to £15,000 | Products, basket and checkout added to an existing site. |
For example, a WordPress site with booking starts from £300. Add custom animation and online payments, and it moves up the WordPress range. Move to a custom React or Next.js build, and it moves into the next band.
When quotes differ wildly, it’s usually because each agency has pictured a different website. One has assumed you’ll write the copy; another has included it. One has quoted a theme; another a custom build. One includes hosting and a year of support; another stops at launch day.
A low quote can hide work you’ll pay for later, and a high one isn’t proof of extra care. The only fair way to compare is to make sure every quote describes the same scope, which is what the checklist at the end of this guide is for.
Six things decide where your website design cost lands. Features move it most.
Each page needs planning, design, copy and testing. A five-page site and a fifty-page site are different jobs, even when they look alike.
Online booking, payments, quote forms, search, customer accounts and filters each add design, build and testing time. Of the six, this is the one that usually makes the biggest difference.
Connecting your site to a CRM, accounting software, a booking engine or a stock system means building and testing those connections, and planning for what happens when one fails.
Who writes the copy and supplies the photos matters. Ready-made content keeps the price down; professional copywriting and photography add to it.
Adapting a proven layout costs less than a fully custom design with bespoke illustrations, animation and several rounds of revisions.
WordPress is the most affordable way to build a simple business site. A custom React build costs more, and a Next.js build more again, but each is faster and more flexible when the site needs to do more.
Here’s how scope changes the work, using four websites we’ve built. We’re not publishing what each client paid, but you can see exactly what pushed each one up the range.
Focused professional website
What drives the cost: Mostly well-organised content. No bookings, payments or accounts, so most of the budget goes into structure, copy and design.
The London City Law Firm case studyLocal service business with booking
What drives the cost: Online booking is a feature to design, build and test, which moves the price above a content-only site.
Scarlet Heating & Plumbing case studyLead-generation site with local SEO
What drives the cost: The volume of pages drives the cost here: twenty-six service and area pages, each with its own content.
MC6 Exterior Cleaning case studyOnline shop with trade accounts
What drives the cost: Ecommerce plus trade features is the most complex of the four, which puts it towards the upper end.
Romanys Ltd case studyPlanning an online shop? Our ecommerce website design page explains what goes into a store like Romanys.
The build is a one-off cost. After launch, a website has running costs too, and they’re easy to forget when comparing quotes. These are the ones to plan for:
Some of these are often bundled into a package. Ours include hosting, a domain and professional email addresses, so check what each quote includes before you compare monthly costs.
Before you pay anything, you should have a written proposal that lists the pages, the features, who supplies the content, what happens after launch and the price. We send one after a discovery call, and the price for the first release is agreed before work starts. It should also say who owns the website, the domain and the hosting accounts when the project ends. The answer should be you.
The more of this you share up front, the closer the first quote will be to the final price:
Next step
See what each level includes, or send us your brief for a written quote.
FAQ
At Exibify, websites cost from £300 for a simple WordPress site with online booking, up to £50,000 for a custom platform with accounts and integrations. Every quote is customised to what your website needs.
A small business website on WordPress typically costs £300 to £3,000, and a custom React website £2,500 to £10,000. The number of pages and features such as payments or animation make the biggest difference. Our website packages show what each level includes, and your quote is customised to your needs.
After launch, expect to pay for hosting, your domain name and email, plus any licences, maintenance and marketing you choose. Some of these are bundled into website packages, so check what a quote includes before comparing monthly costs.
Yes, for a simple WordPress website with online booking. If you want more pages, custom animation, online payments, a custom React or Next.js build or an online shop, budget for more, because each of those adds real work.
As a guide, WordPress websites start from £300, custom React websites from £2,500 and Next.js websites from £6,000. A custom React or Next.js website is designed and coded for your business rather than adapted from a theme. That takes more design and development time, which is where the extra cost goes. In return you get a site that is usually faster and easier to extend. For many simple business sites, WordPress is the sensible choice.
Check that each quote covers the same pages, features, content, hosting and support, and who owns the site at the end. A lower price often means something has been left out, which you will pay for later.
Tell us what your website needs to do and we’ll send a written quote, with the scope and price agreed before work starts.
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