Case Study · Retail & E-commerce
An online counter for Romanys Ltd, Soho and Mayfair
Romanys Ltd supplies ironmongery, DIY materials and power tools from two Central London shops in Soho and Mayfair. Exibify designed and built an e-commerce website that works like the shop counter: searchable, organised by job and ready for trade customers.
The Project
About Romanys Ltd
The business serves tradespeople and contractors, the businesses that keep Soho and Mayfair running, and householders tackling jobs at home. Its range runs from door handles, locks and hinges to drills, hand tools, fixings, decorating supplies and household hardware. Orders can be delivered or collected from either shop, at 51 Brewer Street or 13 Shepherd Street. Prices can be viewed with or without VAT.
- Client
- Romanys Ltd
- Industry
- Ironmongery and tool supplier
- Location
- Soho and Mayfair, London, UK
- Services
- Web Design
- Web Development
- E-commerce
- Quote Forms
- Website
- romanys.uk.com
The Brief
What the website needed to do
A hardware range is wide, and customers often arrive with a SKU or a brand in mind, not a category. The shop needed fast search, sensible departments and prices shown the way trade and retail buyers each expect. It also had to support trade accounts, handle items sold on request, and keep the two physical stores visible so online and counter business support each other.
Our Approach
How we designed and built it
- 01
We organised the catalogue into six departments that mirror how products are asked for across the counter: ironmongery, power tools, hand tools, fixings, DIY and decorating, and hardware and household. Mega-menu panels list subcategories, such as door closers or wall plugs, so a buyer can reach a specific product in a click or two.
- 02
Search covers products, SKUs and brands from every page. A price toggle switches between including and excluding VAT, a small detail that matters to trade buyers. Accounts store order history, addresses and vouchers, while a trade-account application lets businesses agree terms directly. Products priced on request link to a quote request.
- 03
The store pages show both shops with addresses, phone lines and a visit-booking link, and checkout offers delivery or collection. A confident, heritage-minded visual style keeps the site distinct from large DIY chains, while brands and offers pages support everyday buying.
What We Built
Inside the Romanys Ltd website
The features that do the work, all live on romanys.uk.com today.
See it live- 01
Six-department catalogue
Products are grouped into departments with subcategory menus that mirror how customers ask for them in store.
- 02
Search by SKU or brand
A site-wide search bar finds products by name, SKU or brand from any page.
- 03
VAT price toggle
Visitors switch between prices including and excluding VAT, which suits both trade and household buyers.
- 04
Trade accounts
Businesses can apply for a trade account, with terms agreed on approval rather than a published blanket discount.
- 05
Delivery, collection and quotes
Orders can be delivered or collected from either shop, and price-on-request items link to a quote request.
Let's work together!
Like what we built for Romanys Ltd? Tell us about your project and we'll show you how we'd approach it.
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