Top 10 custom software development companies in London

Ten London companies that build bespoke software, from consultancies that run national government services to product studios that take start-ups from idea to launch.

By the Exibify team · Published

Choosing a company to build your software is a big decision. You’ll work with them for months and live with what they build for years. This list covers ten London companies that build bespoke software, from large consultancies that run national government services to product studios that take start-ups from idea to launch.

For each one we’ve set out what it builds, the work it’s known for, who it suits best and anything worth knowing before you get in touch. Further down there’s a side-by-side comparison and a short guide to choosing the right partner.

  1. 01ExibifyLondon
  2. 02Equal ExpertsClerkenwell, EC1
  3. 03AND DigitalCovent Garden & Holborn
  4. 04Made TechSpitalfields, E1
  5. 05SoftwireKentish Town, NW5
  6. 06ustwoShoreditch, E1
  7. 07CoduranceClerkenwell, EC1
  8. 08Red BadgerOld Street, EC1
  9. 09Studio GrapheneBlackfriars, SE1
  10. 10UnboxedSpitalfields, E1

How we chose

  • Builds bespoke software

    Platforms, apps and business systems built to order, not only marketing websites or off-the-shelf products.

  • Based in London

    Headquartered in London or running a staffed London office.

  • Trading now

    Recent work, news or posts from 2025 or 2026, and an active Companies House record.

  • Facts from the source

    Every detail comes from the company’s own website or Companies House. We left out directory ratings, review scores and prices, which change often and are hard to check.

The 10 companies

01Publisher

Exibify

London base
London, also working with clients in the US
Founded
2024
Best for
Small and mid-sized businesses that want a platform their own team can run

Learning platforms, booking systems, member portals, online shops and admin dashboards, built on Node.js, Python or Go with PostgreSQL. Each platform comes with an admin dashboard, so the client’s team manages courses, bookings, listings and orders without needing a developer. CRMs, payment providers and accounting tools are connected through documented APIs.

Notable work

Worth knowing: Every project starts with a discovery call and a fixed proposal for the first release, so the cost is agreed before development starts. When the work is finished we hand over the full source code, database schema and API documentation, so there’s no lock-in.

02

Equal Experts

London base
Clerkenwell (17 Britton Street, EC1), with a second UK base in Manchester and offices in Europe, Asia, Africa, Australia and North America
Founded
2007, in London
Best for
Large enterprises and government departments that need senior engineering teams at scale

Bespoke software that it builds and then runs, alongside legacy modernisation and platforms, data and AI, and product and customer experience work.

Notable work

  • Defra: the cloud-based Borders and Trade Matching Service, which replaced a legacy border system and launched in August 2025
  • Other clients: its UK page names John Lewis & Partners, Pret a Manger, HMRC, the Home Office and O2

Worth knowing: It works as a network of employees and associate consultants, with 4,076 network members listed on its homepage. The company is owned by a trust that is held collectively by that network.

03

AND Digital

London base
Offices in Covent Garden (Henrietta Street) and Holborn (Bedford Row); its registered office is in Maidenhead
Founded
2014 (according to its site)
Best for
Mid-size and large organisations that want their own team trained up during the build

Apps, APIs, websites, and cloud and data platforms, with mobile app development, software engineering, and data and AI. Its model is “Guide, Build, Equip”: alongside the delivery work it upskills the client’s in-house team so they can take the product on.

Notable work

  • British Airways: stabilising and improving BA’s mobile apps and rebuilding its desktop booking flow
  • wagamama: building the “soul club” loyalty app

Worth knowing: It is organised into 25 “Clubs” of around 90 people each, three of them in London, and its homepage puts the whole company at around 1,600 people.

04

Made Tech

London base
Spitalfields (FORA, Folgate Street, E1), with offices in Manchester, Bristol and Swansea
Founded
2008
Best for
Central and local government, the NHS and housing providers

Digital services and legacy modernisation for public bodies, plus data and AI, cloud engineering and managed services for live systems. It also sells its own software for social housing providers, Made Tech Housing, covering repairs, voids and evidence.

Notable work

  • Government Digital Service: rebuilding GovWifi, which Made Tech now runs as a live service
  • Department for Education: the national Teaching Vacancies service

Worth knowing: Its parent, Made Tech Group plc, is listed on the AIM market of the London Stock Exchange, so its results are public. Its sector pages are all public sector, so it is a less obvious fit for a private business.

05

Softwire

London base
Kentish Town (Highgate Studios, NW5), with offices in Manchester, Cambridge and Abu Dhabi
Founded
1999 (Companies House)
Best for
Regulated, high-stakes organisations modernising complex systems

Systems engineering and legacy modernisation, cloud platform engineering and security architecture; data strategy and platforms; digital products and customer experience; and AI work. Its sectors include government, energy and utilities, and financial services and insurance.

Notable work

  • Cabinet Office: moving the UK’s Register to Vote service to AWS, which Softwire continues to support
  • Channel 5: cloud migration and refactoring of the services behind My5
  • Other clients: its homepage lists Moorfields, Elexon and Starling Bank

Worth knowing: It is independently owned. It holds Cyber Essentials Plus, is a Crown Commercial Service supplier and is an AWS Advanced Tier Services partner.

06

ustwo

London base
Shoreditch High Street, E1, with studios in Malmö, New York and Lisbon
Founded
2004
Best for
Consumer brands that want a design-led product taken from idea to launch

Strategy, design and engineering for digital products, in stages: validating an idea, piloting a service, building a product from concept to launch, and scaling products that already exist. That includes AI-enabled products.

Notable work

  • Co-op: Shifts, a staff scheduling tool that ustwo says is now used across all Co-op stores
  • RVO Health: Hope, an AI-driven SMS health-coaching product, re-architected around an AI orchestration layer, with a pilot launched in September 2025
  • Other clients: its services page names Google, HSBC, National Grid, Peloton and Samsung

Worth knowing: It is a certified B Corp and employee-owned, and says everyone who works there is a partner.

07

Codurance

London base
Clerkenwell (Sutton Lane, EC1), with offices in Manchester, Leeds, Barcelona, Madrid, Lisbon, New York and São Paulo
Founded
2013 (Companies House)
Best for
Software businesses with legacy code, and private-equity-backed companies

AI-assisted modernisation of legacy systems, new features for existing products, cloud and platform engineering, and data engineering. It also carries out technical and AI due diligence for investors.

Notable work

  • dsm-firmenich: scaling Scentmate, an AI fragrance-curation platform
  • Croner: taking Croner Intelligence from concept to production

Worth knowing: It is built around software craftsmanship: test-driven development, extreme programming and continuous delivery. Co-founder Sandro Mancuso wrote The Software Craftsman, and the founders started the London Software Craftsmanship Community in 2010.

08

Red Badger

London base
Old Street Yard, EC1Y, and expanding to Leeds
Founded
2010
Best for
Banks, payments firms and retailers building customer-facing products

Customer-facing digital products, the platforms and delivery pipelines behind them, and in-house product teams for its clients.

Notable work

  • Santander: designing, building and launching PagoFX, an international money transfer app
  • Nando’s: a digital ordering platform and loyalty programme
  • Other clients: London Business School and the British Council

Worth knowing: It created Crux, an open-source framework for building apps for mobile, web and desktop around a shared Rust core, and joined the NVIDIA Partner Network in April 2026.

09

Studio Graphene

London base
Blackfriars Road, SE1, with studios in Delhi, Lisbon and Geneva
Founded
2014
Best for
Start-ups, scale-ups and companies launching a new product or MVP

Strategy, design and build of web and mobile apps and custom platforms, with an applied AI practice. It runs its own delivery-data platform, Pulse, and its own SaaS product, Telsen.

Notable work

  • Locaria (part of Stagwell): Adaptria, a bespoke project and content management platform
  • Mindflick: product strategy and UX/UI for a web portal and an MVP app

Worth knowing: It has a team of more than 100, headquartered in London. It is a certified B Corp and holds ISO 9001 and ISO 27001.

10

Unboxed

London base
Commercial Street, E1, its only listed office
Founded
2005 (Companies House)
Best for
Public sector and health bodies, and teams working in Ruby on Rails

Business-critical web applications built from scratch, with a strong Ruby on Rails specialism, plus service design, AWS hosting and support, code and architecture reviews, and developers to join a client’s own team.

Notable work

  • UK Parliament: designing and rebuilding the UK Government and Parliament petitions platform
  • Other work: SH:24, an online sexual health service, and char.gy, which runs lamppost EV charging; it also lists the V&A

Worth knowing: It is on the government’s G-Cloud 15 and Digital Outcomes and Specialists 7 frameworks. It says more than half its team are women, and staff get up to 10 innovation days a year.

The ten companies compared

#CompanyLondon baseFoundedBest for
01ExibifyLondon2024Small and mid-sized businesses that want a platform their own team can run
02Equal ExpertsClerkenwell, EC12007, in LondonLarge enterprises and government departments that need senior engineering teams at scale
03AND DigitalCovent Garden & Holborn2014 (according to its site)Mid-size and large organisations that want their own team trained up during the build
04Made TechSpitalfields, E12008Central and local government, the NHS and housing providers
05SoftwireKentish Town, NW51999 (Companies House)Regulated, high-stakes organisations modernising complex systems
06ustwoShoreditch, E12004Consumer brands that want a design-led product taken from idea to launch
07CoduranceClerkenwell, EC12013 (Companies House)Software businesses with legacy code, and private-equity-backed companies
08Red BadgerOld Street, EC12010Banks, payments firms and retailers building customer-facing products
09Studio GrapheneBlackfriars, SE12014Start-ups, scale-ups and companies launching a new product or MVP
10UnboxedSpitalfields, E12005 (Companies House)Public sector and health bodies, and teams working in Ruby on Rails

How to choose a custom software development company

Six things to settle before you sign, whichever company you talk to.

  1. 01

    Write down the problem first

    Before you speak to anyone, note the process the software should replace or improve, who will use it, and which systems it has to connect to, such as your CRM, payments or accounting. A one-page brief gets you better proposals and makes them easier to compare.

  2. 02

    Match the company to the size of the job

    A consultancy of a thousand people or more suits a multi-year programme with several teams. A smaller studio is often the better fit for a first release, where you want senior people close to the work. Whichever you choose, ask who will actually work on your project and how much of their time you’ll get.

  3. 03

    Look for work like yours

    Ask for examples in your sector or of a similar kind of system, and ask to speak to one of those clients. A case study shows what a company wants to be known for; a reference call tells you what it’s like to work with.

  4. 04

    Agree how pricing works

    Most companies either quote a fixed price for a clearly defined first release, usually after a short discovery phase, or charge day rates for a team over time. Both can work. Make sure you know what’s included: discovery, design, testing, hosting and support after launch.

  5. 05

    Make sure you’ll own it

    The contract should give you the source code, the database and the documentation, with hosting and third-party accounts in your organisation’s name. Then you can change supplier later without starting again.

  6. 06

    Check security and support

    If the system will hold personal or payment data, ask about certifications such as Cyber Essentials Plus or ISO 27001, and how data is protected. Then agree what happens after launch: who fixes problems, how quickly, and what further development costs.

Planning a platform for a small or mid-sized business? Our custom software development page explains how we work and what we’ve built.

Frequently asked questions

Spotted something out of date? Email info@exibify.com and we’ll check and correct it.

01

How much does custom software development cost in London?

It depends on the scope, the size of the team and how long the work runs, so be wary of anyone who quotes a price before they understand your requirements. Smaller studios usually give a fixed price for a defined first release after a discovery phase; larger consultancies more often charge day rates for a team. Ask each company for the cost of the first release and of support after launch, so you can compare like with like.

02

Should I choose a large consultancy or a small studio?

Large consultancies bring several teams, specialist skills and experience of big programmes, which suits government departments and large enterprises. Smaller studios tend to put senior people on your project and move quickly, which suits a growing business building its first platform. The right choice depends on the size of the job and how much of the work your own team will take on.

03

How long does a custom software project take?

It depends on the scope. Most companies split the work into a first release with what you need to launch, then add features in stages. That puts working software in front of your users sooner and spreads the cost. Ask for a timeline for the first release rather than for everything at once.

04

Who owns the code when the project is finished?

Agree it in the contract before work starts. You should own the source code, the database and the documentation, and hosting and third-party accounts should be in your organisation’s name, so you’re free to change supplier later.

05

When is custom software better than an off-the-shelf tool?

When you’re paying for several tools that don’t talk to each other, relying on spreadsheets and manual steps, or bending your process to fit someone else’s product. Custom software is built around your process instead, and you can change it as the business changes.

06

Can public sector bodies hire these companies through a framework?

Several of them work mainly in the public sector. Unboxed lists itself on the government’s G-Cloud 15 and Digital Outcomes and Specialists 7 frameworks, and Softwire is a Crown Commercial Service supplier. Check a company’s current framework listings with the Crown Commercial Service before you start a procurement.

07

How did you choose and order this list?

We included companies that build bespoke software, are based in London or have a staffed London office, and show recent work. Exibify is first because we publish this article. The other nine are ordered by the breadth and scale of their work, not by quality, and none of them paid to be included. Details were checked on 4 November 2026.

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