Case Study · Health & Beauty
A reassuring website for female-only cupping at home
Ruby Cupping Services offers Hijama, dry cupping and moving cupping to women, delivered only as private home visits. Exibify designed and built a website that explains the therapies and makes booking easy.
The Project
About Ruby Cupping Services
Ruby is a Certified Hijama Practitioner, qualified through Hijama Nation, who has served women since 2018. Her service is female-only and home-visit-only: she brings the massage bed, towels and sealed single-use equipment to the client. She offers three therapies, dry cupping, moving cupping and wet cupping (Hijama), each adapted after a consultation. The site also notes that these are complementary therapies, not a replacement for medical care.
- Client
- Ruby Cupping Services
- Industry
- Female-only cupping home visits
- Location
- United Kingdom
- Services
- Web Design
- Web Development
- Online Booking
- Website
- rubycuppingservices.co.uk
The Brief
What the website needed to do
Choosing to let a practitioner into your home takes trust, and many clients are new to cupping. The website had to build that trust quickly through credentials, hygiene details and a clear picture of what happens during a visit. It also needed to respect the faith context of Hijama, stay modest in tone, and make booking available in a couple of steps, including a faster route for returning clients. Everything had to feel safe, private and respectful before a single message was sent.
Our Approach
How we designed and built it
- 01
The visual direction is soft and unhurried, in keeping with the idea of a sanctuary brought to your door. Credentials such as C.H.P, Dip.HCT, sterile single-use equipment and no-fire pump cupping appear in a scrolling trust band, so reassurance is visible from the first screen. Warm colours and generous spacing keep the page feeling gentle rather than clinical.
- 02
The three therapies are presented side by side with numbered cards and session lengths, followed by a Your Home Visit section that walks through request, prepare and restore. A full page then explains what to expect in more detail for anyone who wants it. Each step is short and written in the first person, which keeps the tone personal.
- 03
Sunnah and science content, FAQs, reviews and a gallery each have their own page. Booking is a short request form, with WhatsApp and email alongside, and an express two-step option for those who have visited before. Pages are kept short and single-purpose, so a nervous visitor never has to hunt for an answer.
What We Built
Inside the Ruby Cupping Services website
The features that do the work, all live on rubycuppingservices.co.uk today.
See it live- 01
Therapy comparison
Dry, moving and wet cupping are shown as numbered cards with session lengths and a side-by-side comparison page.
- 02
Home visit walkthrough
A three-step Request, Prepare, Restore sequence explains exactly what happens when Ruby arrives.
- 03
Express rebooking
A two-step booking route for returning clients sits next to the standard request form.
- 04
Credentials and hygiene band
Practitioner qualifications, sterile equipment and female-only service are stated up front.
- 05
FAQs and reviews
Dedicated pages answer common questions and show Google review feedback.
Let's work together!
Like what we built for Ruby Cupping Services? Tell us about your project and we'll show you how we'd approach it.
Book a call withthe Exibify teamBook a Call