Case Study · Retail & E-commerce
A quiet, credible website for a watch dealer
Wristly buys, sells and sources new, pre-owned and vintage mechanical watches from a private premises in Llanelli. Exibify designed and built a website that lets the stock and the honesty speak for themselves.
The Project
About Wristly
Wristly is a small dealer focused on mid to high range watches from makers such as Rolex, Omega, Cartier, Patek Philippe, Audemars Piguet and Grand Seiko. Viewings are private and by appointment, and the business works from a bench with a timegrapher and a loupe rather than a showroom. Beyond selling, it offers valuations, part exchange, consignment, watch sourcing and aftercare through partner watchmakers.
- Client
- Wristly
- Industry
- Pre-owned and vintage watch dealer
- Location
- Llanelli, South Wales
- Services
- Web Design
- Web Development
- Website
- wristly.co.uk
The Brief
What the website needed to do
Buying a watch that costs thousands of pounds from a small dealer depends on trust. The site needed to show stock with full detail, describe condition honestly and explain how prices are set. It also had to serve people selling or trading watches, offer a way to request a specific reference, and make private viewings simple to arrange. Photography, descriptions and layout all had to reinforce that the dealer is careful and transparent.
Our Approach
How we designed and built it
- 01
The design is deliberately restrained, with a dark, quiet look that lets the product lead. The homepage offers two entry points, Enter the vault to browse and Have us find one for sourcing, and a row of brand names signals the kind of stock handled. Dark backgrounds, fine type and plenty of space keep attention on the watches themselves.
- 02
The Vault lists each piece with reference number, year, condition and price, and shows counts by category such as new, pre-owned, vintage and modern, plus a sold archive. Plain, specific descriptions replace vague grading, which matches the dealer's stated approach. Each entry follows the same format, so comparing two pieces is straightforward.
- 03
Service pages explain selling, sourcing, part exchange and consignment, each with its own enquiry route. An About page covers the premises and the way prices are built, and contact is open by phone, WhatsApp or email. The copy avoids hype and says plainly what is on offer and how the dealer works.
What We Built
Inside the Wristly website
The features that do the work, all live on wristly.co.uk today.
See it live- 01
The Vault
Stock is listed with reference, year, condition and price, with filters by new, pre-owned, vintage and modern.
- 02
Sold archive
Past sales are kept visible, giving a record of the kinds of pieces the dealer handles.
- 03
Sell your watch
A valuation request page leads to a written valuation with the reasoning attached.
- 04
Sourcing and part exchange
Separate pages let visitors request a specific watch or propose trading one in.
- 05
Private viewings
Appointments are arranged by phone, WhatsApp or the contact page, since there is no public showroom.
Let's work together!
Like what we built for Wristly? Tell us about your project and we'll show you how we'd approach it.
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