Case Study · Professional Services
A strengths-first website for Synapse Strategic AI
Synapse Strategic AI is a UK consultancy that helps businesses decide where AI genuinely fits. Exibify designed and built a single-page website that leads with the client's strengths and makes booking a discovery call simple.
The Project
About Synapse Strategic AI
Synapse describes itself as vendor-neutral and does not resell software. Its founder brings 25 years of experience in Med Tech and professional sport, and the firm works with sectors including professional services, retail and manufacturing, remotely or on site across the UK. Its stated promise is not to change what already works, but to help more people discover the good work a business already does.
- Client
- Synapse Strategic AI
- Industry
- Strategic AI consultancy
- Location
- United Kingdom
- Services
- Web Design
- Web Development
- Website
- synapsestrategic.ai
The Brief
What the website needed to do
AI consultancy sites often drown visitors in jargon and hype. Synapse wanted the opposite: a calm site that makes the offer understandable to owners and managers who are unsure where to start, and that shows independence from software vendors. The page had to explain the service ladder, the sectors served and the working method, then guide visitors to a single next step.
Our Approach
How we designed and built it
- 01
We built the site as one scrolling page with anchored sections: approach, services, sectors, how we work, about and FAQ. The opening line, keep what works and reach more people, sets the tone, and a short three-step approach shows that engagements begin with the business rather than the technology.
- 02
The four services are presented as an optional journey: an AI readiness audit, tool strategy and selection, implementation and training, and measurement and optimisation. Each carries a few specific bullet points, and the copy makes clear that a client can take one step or all of them, or stay exactly as they are.
- 03
Sector blocks give Med Tech and professional sport their own use cases, with a broader panel for other industries. A nine-question FAQ covers topics such as starting from zero, data protection and what a discovery call involves. Book-a-call buttons and a phone number recur at each decision point.
What We Built
Inside the Synapse Strategic AI website
The features that do the work, all live on synapsestrategic.ai today.
See it live- 01
Three-step approach
A short sequence explains how a strategy is built from the client's own strengths and unique selling points.
- 02
Service ladder
Four services are laid out with bullet points, so visitors can see where to start and what each stage delivers.
- 03
Sector sections
Med Tech and professional sport have dedicated blocks, with a wider panel covering other industries.
- 04
Nine-question FAQ
Answers cover starting from zero, tool resale, compliance, remote work and what happens on a discovery call.
- 05
Discovery call prompts
Book-a-call buttons and a phone number appear throughout, keeping one clear next step in view.
Let's work together!
Like what we built for Synapse Strategic AI? Tell us about your project and we'll show you how we'd approach it.
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