Case Study · Retail & E-commerce
An online boutique built to sell without borders
Supreme Blessedness Boutique is a UK fashion and lifestyle company with a branch in Nigeria. Exibify built its online store, lookbook and wholesale enquiry route.
The Project
About Supreme Blessedness Boutique
Founded in 2019, Supreme Blessedness Boutique Limited produces, sources and supplies fashion and lifestyle goods. The range runs across ten categories: wrist watches, women's, men's and kids' wear, African wear, bags, jewellery, shoes, accessories and designer labels. It sells to individual shoppers and to trade customers such as boutiques, stylists and retailers, with a UK base in Cardiff and a branch in Nigeria.
- Client
- Supreme Blessedness Boutique
- Industry
- Fashion and lifestyle boutique
- Location
- Cardiff, UK
- Services
- Web Design
- Web Development
- E-commerce
- Website
- sbbutiques.com
The Brief
What the website needed to do
The brand sells very different things, from a tracksuit set priced in tens of pounds to gold jewellery priced in the thousands. The website had to present both with equal confidence. It needed a clear category structure, a cart for retail customers, a separate path for wholesale buyers, and honest handling of ranges that are not yet stocked. Mobile shoppers matter too, so browsing and checkout had to stay light and quick on a phone.
Our Approach
How we designed and built it
- 01
We designed the storefront around the ten categories, shown as a visual grid with piece counts and a short line of voice for each. Categories still to be stocked are labelled as landing soon, so the catalogue looks complete without promising anything that is not there. Photography and short brand lines keep each category feeling considered rather than like a stock list.
- 02
The featured section sets out pieces with new and bestseller tags, a crossed-out previous price and an add to bag button. A sort option for newest arrivals, login and wishlist links help returning shoppers move quickly. Each product shows its current and previous price, so the saving is visible without opening the item.
- 03
A Lookbook shows styled outfits from across the categories, while the Wholesale page speaks directly to trade buyers and sets out minimum order quantities. Delivery, returns, a size guide and FAQs live on their own pages so the product pages stay clean. Trade buyers get a different tone from retail shoppers, with practical terms stated plainly.
What We Built
Inside the Supreme Blessedness Boutique website
The features that do the work, all live on sbbutiques.com today.
See it live- 01
Ten-category catalogue
Watches, womenswear, menswear, kids, African wear, bags, jewellery, shoes, accessories and designer labels each have their own listing.
- 02
Shopping bag and wishlist
Products carry add to bag buttons, with login and wishlist links for returning customers.
- 03
Seasonal lookbook
A Lookbook page combines pieces from different categories into styled outfits.
- 04
Wholesale partnerships
A trade page explains supply to boutiques, stylists and retailers, including minimum quantities.
- 05
Delivery and returns pages
Free UK delivery over 150 pounds, a 14 day returns policy, a size guide and FAQs are easy to find.
Let's work together!
Like what we built for Supreme Blessedness Boutique? Tell us about your project and we'll show you how we'd approach it.
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